What's available

ITVX is accessible in Sweden, but the library is significantly smaller than what UK viewers get. You can stream a selection of ITV classics and some current shows, including Emmerdale, Coronation Street, and The Chase. A handful of dramas like Broadchurch and Mr Selfridge are available, along with some older reality content. ITVX's free, ad-supported tier is what most Swedish users encounter, with limited on-demand options compared to the full UK experience.

What you're missing

The gaps are significant. From Sweden, you lose access to a large portion of ITVX's best content, including:

  • The Tower — the acclaimed police thriller series
  • Trigger Point — the Vicky McClure bomb disposal drama
  • Itvx Premium exclusives including A Spy Among Friends and The Confessions of Frannie Langton
  • Live ITV channels, including ITV1, ITV2, and ITV3
  • Full back catalogues of The Bill and Downton Abbey
  • BritBox integration content available to UK subscribers

Essentially, the most talked-about new ITVX originals and premium dramas are blocked outside the UK.

How to access other regions

To unlock the full UK ITVX library from Sweden, you need a VPN. A VPN masks your real IP address and replaces it with one from your chosen country. For ITVX, connect to a UK server — London works best for speed and reliability. Once connected, visit ITVX and create or log into a free account using a UK postcode (such as SW1A 1AA). You'll get immediate access to the complete UK catalogue.

Our primary recommendation is NordVPN. It consistently unblocks ITVX, offers fast UK servers, and works across all your devices including Smart TVs, phones, and laptops.

Pricing

ITVX itself is free with ads. The premium tier, ITVX Premium, costs around £3.99 per month in the UK. Since you're accessing it from Sweden via VPN, pricing is charged in GBP. Payment can be made with most international cards. There is no Swedish kronor pricing since ITVX is not officially sold as a product in Sweden.

Our recommendation

If you're in Sweden and want the real ITVX experience, a VPN is essential. The free version available without one is too limited to be worth your time. Grab NordVPN, connect to a UK server, and you'll have access to all the live channels, premium dramas, and on-demand content that makes ITVX genuinely worth using.