What's available

ITVX is accessible in the UAE, giving you a solid selection of British drama, reality TV, and classic entertainment. You can stream current ITV favourites like Coronation Street, Emmerdale, and The Chase. Popular dramas such as Trigger Point, The Tower, and Vera are available, along with reality hits like Love Island and I'm a Celebrity...Get Me Out of Here!. ITVX also carries a library of classic British films and select ITVX Originals.

What you're missing

Compared to the full UK library, UAE viewers miss out on a significant chunk of content due to regional licensing restrictions. Titles commonly unavailable include:

  • The Masked Singer UK (full series access restricted)
  • Certain ITVX Premium box sets, including Showtrial and The Confessions of Frannie Langton
  • Live ITV channels, including ITV1, ITV2, and ITVBe streams
  • Selected BritBox integration content exclusive to UK subscribers
  • Some older archive seasons of long-running soaps and panel shows

How to access other regions

To unlock the full UK ITVX library from the UAE, you need a VPN. A VPN masks your real location and replaces it with one in your chosen country, making ITVX think you're browsing from the UK.

Steps to get started

  • Download and install a VPN app on your device
  • Connect to a UK server — London is the most reliable choice for ITVX
  • Open ITVX and sign in or create a free account
  • Stream the full UK library as if you were home

We recommend NordVPN as the top choice for streaming ITVX. It offers fast UK servers, consistent unblocking performance, and apps for every major device including Smart TVs and Fire Stick.

Pricing

ITVX offers a free ad-supported tier at no cost — you just need to register with an email address. ITVX Premium, which removes ads and unlocks additional content, is priced in GBP at around £3.99 per month. Pricing for UAE users may vary depending on your payment method, and local AED pricing is not officially listed.

Our recommendation

If you're in the UAE and want reliable access to British TV, ITVX is worth using — but pair it with NordVPN connected to a UK server to get everything the platform offers. The free tier gives you plenty to start with, and Premium is affordable if you want an ad-free experience with the full content library.