What's available

ITVX is the UK's free streaming service from ITV, offering a solid mix of British drama, reality TV, and international content. You get access to shows like The Tower, Trigger Point, Fifteen Million Merits (Black Mirror), and long-running soaps like Coronation Street and Emmerdale. Reality fans can catch up on Love Island, I'm a Celebrity... Get Me Out of Here!, and The Voice UK. ITVX also carries classic ITV archive content, a growing FAST (free ad-supported) channel section, and an ITVX Premium tier with additional films and box sets.

What you're missing

Compared to broader international libraries, the UK ITVX catalogue has notable gaps. You won't find many major Hollywood films or US network dramas that appear on partner platforms elsewhere. Specific titles absent from the UK library include:

  • Law & Order: SVU extended back catalogue seasons
  • Several exclusive BritBox co-productions available in the US but paywalled here
  • Older ITV drama series like Broadchurch full series runs
  • International drama series licensed to ITVX in other territories

The free tier is also ad-supported, which means a heavier ad load compared to premium alternatives.

How to access other regions

If you're outside the UK and want to watch ITVX, or you're in the UK trying to access a version of the service from another region, a VPN is your best tool. Connect your VPN to a UK server to unlock the full ITVX UK library from anywhere in the world. Our top recommendation is NordVPN — it offers fast UK servers that reliably unblock ITVX without buffering issues. Simply install NordVPN, connect to a UK server, and open ITVX as normal.

Pricing

  • ITVX Free: £0 — ad-supported, available to all UK users
  • ITVX Premium: approximately £3.99/month — removes ads and unlocks additional content and BritBox integration

Pricing may change, so check the ITVX website for the latest offers.

Our recommendation

ITVX is worth using if you're in the UK and enjoy British drama, reality TV, or ITV's live channels. The free tier gives you decent access, but upgrading to Premium removes ads and adds real value. If you're travelling abroad, grab NordVPN, connect to a UK server, and you'll have ITVX working just as it does at home.